RAPID RISE! JAPAN’S AYASAN INDONESIA DOMINATES SOUTHEAST ASIA’S HOME SERVICES MARKET

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

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Unprecedented Expansion! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Ayasan Indonesia, a Japan-originated firm headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is making waves in the Southeast Asian market. The company provides a broad selection of home services, from housekeeping to nanny services, and has amassed a customer base exceeding 1,000,000 since its inception. Notably, Ayasan has achieved a 100% user growth in the past two years and is quickly establishing itself across several territories in Southeast Asia.




The Southeast Asian pembantu Jakarta home services market is valued at approximately USD 15 billion, with the housekeeping industry flourishing at an annual rate of 15%, and the nanny sector expanding to a USD 3 billion scale. In this dynamic market, Ayasan utilizes Japanese expertise and a innovative personnel model to steadily increase its market share.

“Our strength lies in combining Japanese precision with regional knowledge with a vast resource of skilled professionals across Asia,” says Kotaro Ise, the company’s founder. With a notable career at Walt Disney and Marriott International, Ise created Ayasan Indonesia in 2013 with the vision of “uplifting the dignity of blue-collar jobs.” Today, the company has grown to employ over tens of thousands of specialized staff members.



Ayasan’s rapid growth is fueled by an bold market penetration strategy. Beyond its base in Jakarta and upcoming projects to Bali, the company is also offering solutions in neighboring nations. By 2025, Ayasan aims to establish itself in more regions, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to home-based solutions, Ayasan has established itself in babysitter Indonesia business support, with over 1,000 clients including FedEx, lululemon, Coca-Cola, and Canon. Recently, demand from government offices and new ventures such as FlashExpress and Gowabi has been growing steadily.



“I am confident that even in the age of AI, the value of services that support people’s daily lives will continue to thrive,” asserts Ise. The company features an in-house IT engineering team and is developing an artificial intelligence integration. Furthermore, Ayasan is exploring cross-border service expansions, including personnel dispatch to Japan, positioning itself as a dominant force in Southeast Asia’s home services market.

Aiming for next-level success, Ayasan is in discussions about collaborations with financial backers for its next growth stage. With the Southeast Asian home services market forecasted to grow beyond $30 billion by 2030, the company’s future developments are drawing widespread interest.

Company Overview
● Company Name: Ayasan Indonesia
● Headquarters: Sudirman 7.8, Level 16 Unit 1 & 2, Jl. Jenderal Sudirman No. Kav 7-8, RT.10/RW.11, Karet Tengsin, Kecamatan Tanah Abang, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10220, Indonesia
● Incorporated: January 2013
● CEO: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en

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